MLM Companies
Market America / Shop.com Review 2026
Complex UnFranchise MLM with significant legal issues
1.8
HomeBusinessWatch Rating
Last updated: March 20, 2026
What is Market America / Shop.com?
Shopping portal (Shop.com) combined with proprietary nutritional supplements, skincare, and home products. UnFranchise Owners earn from both product sales and partner store cashback. Complex hybrid model combining MLM with online retail.
Pros
- Hybrid model combines MLM with legitimate e-commerce (Shop.com)
- Partner with major retailers for cashback shopping
- Long-established company since 1992
Cons
- Class action lawsuit (2019) alleged 90%+ of distributors lose money
- Very high startup costs ($449.95+ kit plus $1,000+ in initial investments)
- Extremely complex UnFranchise compensation plan
- TINA.org found 450+ deceptive income claims in 2020
- Median yearly gross income for active UnFranchise Owners is less than $1,000
Rating Breakdown
Residual Income
2.0
Potential for ongoing passive income
Simplicity
1.0
Easy to understand and execute
Transparency
1.5
Clear about costs, requirements, and income
Community & Support
2.5
Quality of training and community
Value for Money
1.5
Worth the investment
Overall Rating1.8
Frequently Asked Questions About Market America / Shop.com
Is Market America a pyramid scheme?
Market America has faced a class action lawsuit since 2017 alleging it operates as a pyramid scheme where 90%+ of distributors lose money. The company denies these allegations, but the extremely complex compensation plan and high startup costs raise concerns.
How much does Market America cost to join?
The UnFranchise Business Owner Fast Start Kit costs $449.95 plus tax. With required purchases, seminars, and fees, initial investment typically exceeds $1,000 before earning anything. Monthly requirements add $100-200 ongoing.
Can you make money with Market America?
Company data shows median yearly gross income for active UnFranchise Owners is less than $1,000. TINA.org found over 450 deceptive income claims in 2020. Most participants do not earn profits after expenses.