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Neora (formerly Nerium International) Review 2026

First direct selling company to defeat FTC pyramid scheme lawsuit — September 2023

2.5

HomeBusinessWatch Rating

Last updated: March 20, 2026

What is Neora (formerly Nerium International)?

Anti-aging skincare and wellness MLM formerly known as Nerium International (rebranded 2019). Became the first direct selling company to defeat the FTC in a pyramid scheme lawsuit — the court ruled in Neora's favor in September 2023 on all five FTC claims. However, the court also ruled the FTC's position was "substantially justified," preventing Neora from recovering legal fees.

Pros

  • First direct selling company to defeat FTC in pyramid scheme lawsuit (September 2023)
  • Rebranded from Nerium to Neora in 2019 with expanded product line
  • Skincare products have genuine consumer following
  • Transparency about legal history — posts court victory on website

Cons

  • FTC sued alleging pyramid scheme — won the case but battle signals scrutiny
  • Court found FTC's position "substantially justified" despite Neora winning
  • Most brand partners earn minimal income after product purchase requirements
  • Products priced at premium vs. comparable skincare
  • Previous Nerium brand had controversial marketing claims

Rating Breakdown

Residual Income
2.0

Potential for ongoing passive income

Simplicity
2.5

Easy to understand and execute

Transparency
2.5

Clear about costs, requirements, and income

Community & Support
3.0

Quality of training and community

Value for Money
2.5

Worth the investment

Overall Rating
2.5

Frequently Asked Questions About Neora (formerly Nerium International)

Did Neora win its FTC lawsuit?
Yes. In September 2023, the district court ruled against the FTC on all five of its pyramid scheme claims against Neora. This made Neora the first direct selling company to defeat an FTC pyramid scheme lawsuit. However, the court also ruled in May 2024 that Neora could not recover its legal fees because the FTC's position was "substantially justified."
Why did the FTC sue Neora?
The FTC sued Neora (then still operating under the Nerium name) alleging it operated as a pyramid scheme from the start, made deceptive health claims, and made misleading income claims. Despite winning in court, the case put a spotlight on how Neora's compensation structure was structured.
Is Neora a good MLM to join?
Neora has real skincare products and won its FTC lawsuit, which is notable. However, like most MLMs, the income opportunity is difficult for most participants. The required monthly product purchases and recruiting-dependent income structure present challenges for the average brand partner.