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Beautycounter Review 2026

⚠️ Clean beauty brand that terminated ALL MLM distributors on April 17, 2024

1.5

HomeBusinessWatch Rating

Last updated: March 20, 2026

What is Beautycounter?

⚠️ TERMINATED ALL MLM DISTRIBUTORS APRIL 2024. Clean beauty brand founded by Gregg Renfrew in 2013. Was known for advocating safer cosmetics legislation while operating an MLM distribution model. Terminated all Brand Advocate agreements on April 17, 2024, shutting down the MLM side of the business.

Pros

  • Championed clean beauty and safer cosmetics legislation
  • High-quality products with genuine clean beauty positioning
  • Strong brand reputation in the natural/clean beauty space
  • Products now available through direct retail channels

Cons

  • ⚠️ Terminated ALL Brand Advocate (MLM) agreements on April 17, 2024
  • Thousands of distributors lost their income streams overnight with 1-day notice
  • Business opportunity no longer exists — company exited MLM model entirely
  • Former advocates unable to earn commissions on ongoing sales
  • Demonstrates the fundamental risk of building income on someone else's platform

Rating Breakdown

Residual Income
1.0

Potential for ongoing passive income

Simplicity
2.0

Easy to understand and execute

Transparency
2.0

Clear about costs, requirements, and income

Community & Support
2.0

Quality of training and community

Value for Money
2.0

Worth the investment

Overall Rating
1.5

Frequently Asked Questions About Beautycounter

Did Beautycounter shut down its MLM?
Yes. Beautycounter terminated all Brand Advocate agreements on April 17, 2024, effectively shutting down its MLM distribution model. Thousands of advocates received written termination notices with essentially no advance warning. The company continues selling products through direct retail channels.
Can you still sell Beautycounter products?
Beautycounter products are still sold, but no longer through an MLM distribution model. There is no brand advocate/distributor program to join. Products are sold directly through beautycounter.com.
Why did Beautycounter shut down its MLM?
The specific reasons were not publicly disclosed. The shutdown followed a period of ownership and leadership changes. The abrupt termination highlighted the risk that MLM participants face when companies decide to change their business models with little notice.