MLM Companies
Younique Review 2026
Social media makeup MLM — no public income disclosure, Coty exited investment
2.0
HomeBusinessWatch Rating
Last updated: March 20, 2026
What is Younique?
Social media-focused makeup and skincare MLM founded in 2012 by Derek Maxfield and Melanie Huscroft. Known for its Moodstruck mascara and pioneering the "virtual makeup party" model on Facebook. Coty Inc. sold its 60% stake back to Younique in 2019.
Pros
- Pioneered social media direct sales model on Facebook
- Strong brand recognition among MLM makeup buyers
- Virtual party model allows selling from anywhere
- Some popular products (Moodstruck mascara)
Cons
- Does not publish a transparent income disclosure — major concern
- Per disclosed data: 57% of Presenters earned average $833/year, 34% earned average $190/year
- Coty Inc. divested its 60% stake in 2019 — confidence signal
- Products considered overpriced vs. retail makeup alternatives
- Social media selling model creates strain on personal relationships
- Required monthly purchase (~$125 Presenter Status Volume) to stay active
Rating Breakdown
Residual Income
1.8
Potential for ongoing passive income
Simplicity
3.0
Easy to understand and execute
Transparency
1.5
Clear about costs, requirements, and income
Community & Support
3.0
Quality of training and community
Value for Money
2.0
Worth the investment
Overall Rating
2.0
Frequently Asked Questions About Younique
Is Younique a pyramid scheme?
Younique is a legal MLM with real makeup products. However, it does not publish a full income disclosure. Limited disclosed data shows 57% of Presenters earning an average $833/year and 34% earning only $190/year — before expenses including required product purchases.
Why did Coty sell its Younique stake?
Coty Inc. acquired a 60% stake in Younique in 2017 for $600 million, then sold it back to Younique in 2019 for a fraction of the price. The exit was attributed to the challenging MLM market and underperformance vs. projections.
Do Younique products work?
Younique's Moodstruck mascara has a dedicated following. Other products receive mixed reviews. The products are significantly overpriced compared to comparable makeup at Sephora, Ulta, or even drugstore brands.